This campaign, came into existence because of a simple reason. The birth of New Imaging. it caused us to think about what binds us as well as what makes us unique.
Unfortunately the word “passion” is so overused that we concluded we should find another way. By searching deep inside ourselves and discovering the key moments of our past that made us become a visual craftsmen we learned how to tell our own story of true passion!
The chapters of the New Imaging Co. story are chapters about our craftsmen and their memory of becoming one. While the final chapter dives into the entire story, and reveals to the world who we are and what we do at New Imaging Co.