Macro Reel 2019

Macro filmmaking
2019
Client: 
New Imaging Co.
Focus: 
Abstract
Art
Concept
Creative Direction
Design
Film
Studio
Technical Strategy

The art of taking videos of very small things: Macro filmmaking! Macro video is an extension of macro photography. The main difference is in a light acquisition where you need a lot of light to take a macro photograph. The light challenge makes it extremely difficult to get the same amount of light constantly on a small target or object. Additionally, steadiness is to be mastered since a photograph can be taken hand-held, but a video cannot. Furthermore, the following techniques have a different meaning than usual when we talk about macro filmmaking: Depth of Field, Lighting, Composition, Backgrounds, Using a Tripod, Focus.

In our macro showreel, we demonstrate New Imaging's understanding and mastering of macro filmmaking which became an essential and underrated style in commercial content creation!

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