A logo is the heart of a brand identity, presents the personality of a company or a product and plays a significant role in a branding strategy. Animated logos are a new and dynamic way to present a brand. It can show a company character and transfer a certain message to attracting clients and is a good way to stand out from competitors since an animated logo guarantees originality. Further benefits of an animated logo to a brand are: create an original image, enable higher brand awareness, give a pleasant first impression, evoke emotions, convey better storytelling, and express company professionalism
Recognize builds applications and experiences. Since 2012 they have been creating innovative software for B2B solutions. They do not work for, but with the customer, they believe that strong collaboration brings out the best in the customer and them. For each project, they decide together with the customer the most efficient approach and make specific objectives. To sum up their values we can clearly say that Recognize’s working culture is all about achieving goals hand in hand together with their clients. We implemented their values when creating their logo animation by taking design decisions that represent their characteristics.