Thales is a global high technology leader investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technology – 'to build a future we can all trust, which is vital to the development of our societies.' The company provides solutions, services and products that help its customers – businesses, organisations and states – in the defence, aeronautics, space, transportation and digital identity and security markets to fulfil their critical missions, by placing humans at the heart of the decision-making process.

We shot a recruitment campaign for Thales in Rotterdam.

They needed this campaign to attract more national and international people for Thales. We created an urban vibe, with different persona's, each in a setting as if they are going to work or as if they are somewhere for work.