Tide Pharmaceuticals

Harmono-T
2019
Client: 
Tide Pharmaceuticals
Focus: 
Concept
Creative Direction
Design
Animation
Storytelling
Product Visualisation

Clear goals require clear visual decisions to achieve! Especially when producing content for the medical innovation sector expectations, requirements and judgment can be overwhelmingly strict. Our awareness and research enabled us to succeed the creating the introduction animation of Tide Pharmaceuticals' Harmono-T® - an intravenous ultrasound contrast agent comprising uniform lipid-coated gas-filled microbubbles. Harmono-T® enhances ultrasound images improving the diagnostic value. Harmono-T® is activated automatically using the Activation Station, which leaves more time to spend with the patient.

Harmono-T® aimed to begin pre-clinical trials at the end of 2019 and required an animation that explains, attracts and addresses future users. The chosen 2D style allows a calm and safe atmosphere of the story.


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