Clear goals require clear visual decisions to achieve! In order to produce the promotional movie of Pelle Trading B.V.’s new product ‘Philley’ that serves as an attractive explainer with a funny twist on the traditional products and their faults we first studied those traditional alternatives. With the target audience being mainly mothers between 20-35 we chose to tell a story in which the audience can empathize with the recognizable problems of dosing, using and the appearance of most baby food packages. They often result in difficult dosing performances, messy practices, inconvenience to pack and carry in a not appealing design.
Adding a funny twist that introduces and explains ‘Philley’ as the perfect solution to those problems and best friend of a mother's daily journeys was our favorite part of this great production!