Visual identity is how you shape perception and create an impression through the visible elements of your brand. Images are a powerful form of communication, specifically because they do not communicate with words - Jamahl Johnson
Together with us at New Imaging Co. Vredestein sums up the visual power of their new identity in this short but impactful clip that we were asked to produce for them. To let the visuals speak and replace a thousand words was the goal, an extremely fun goal thanks to the brand's consistent design decisions and our partnership of knowing each other's expectations to the fullest extent. It is a bonus to see how greatly the visuals that we recently produced for this brand have contributed to such a vibrant visual identity!